What does Google Ads management include?
Google Ads management means we build, run and improve your campaigns every week so your ad reaches people searching for your service right now, with as little wasted budget as possible. The work usually includes:
- Setting up the account or reviewing your current one, with the account and billing kept in your name.
- Connecting tracking: GA4 events, call tracking, WhatsApp clicks and forms, so we know which keyword brought which customer.
- Keyword research in Arabic and English, plus a negative keyword list that blocks useless clicks.
- Choosing the right campaign type: Search, Google Maps visibility, Performance Max, YouTube video, and Shopping campaigns for online stores.
- Writing ads and assets such as call numbers, sitelinks and location.
- Reviewing the landing page and suggesting changes, or building a dedicated campaign page when needed.
Who is Google Ads for?
Google Ads suits any business that customers search for when they need it, because it captures existing demand instead of creating it. Businesses we see benefit most in Saudi Arabia:
- Urgent services: maintenance, plumbing, air conditioning and furniture moving, where the customer calls the first suitable result.
- Clinics, beauty and dental centres that people search for by treatment and district.
- Online stores selling products people search for by name or type.
- B2B firms such as suppliers, consultancies and company formation services, because buyers search Google before they ask anyone.
- New businesses that need enquiries in the first week, before SEO starts to deliver.
If your product is new and people do not yet know they need it, platforms such as Snapchat and TikTok may be a better start, with Search ads added later.
How the work runs, month by month
The first weeks of any campaign are a data-gathering period for the account and for us, so we judge performance in stages, not from the first few days:
Week 1: review and setup
We review the account, website and competitors, set up tracking, and agree with you on the goal and an acceptable cost per lead for your business.
Weeks 2 and 3: launch
We launch once you approve the ads, watch the actual search terms people use, and add negative keywords daily at the start.
End of month 1: first report
A report on leads and their cost, which keywords, areas and times work, and what we will pause.
Months 2 and 3: optimisation
We move budget to what brings customers, test different ad copy and landing pages, and switch to smart bidding once there is enough data.
After that: scaling
Once cost per lead is stable, we propose expanding to new cities or other campaign types such as YouTube and retargeting.
What we report every month
Clicks and impressions are useful to us, but they are not what you pay for. Our report focuses on the results that matter to a business owner:
| Measure | What it tells you |
|---|---|
| Leads | Calls, WhatsApp messages and forms recorded from ads |
| Cost per lead | Ad spend divided by the number of leads |
| Sales and return | For stores: orders, order value and return on ad spend |
| Keyword and area performance | Which keywords, cities and times bring customers and which use up budget |
| Negative keywords added | The useless searches we blocked during the month |
| Next month's plan | The changes we will make, and why |
What affects the cost of Google Ads
Cost has two separate parts: the ad budget you pay Google directly, and the management fee. We do not publish fixed prices; after a short call we send a written plan with the suggested budget and our fee. The main factors are:
- Competition on your keywords; cost per click in some Riyadh sectors is far higher than in others.
- How many cities and areas you target, and whether you serve the whole Kingdom or one district.
- The number and type of campaigns, and the number of languages.
- The state of the landing page; a weak page raises cost per lead however good the campaign is.
- Whether video or image creative is needed for visual campaigns such as YouTube and Performance Max.
Start with a free marketing plan: send your business and city on WhatsApp and we will suggest the campaign type and a starting budget.
Google Ads in Saudi Arabia: local details
Many customers in Saudi Arabia search in Arabic, others in English in sectors such as technology and services aimed at expats, and they spell the same word in several ways. We build keywords in both languages and in common local forms. We review mobile and desktop performance in your account and keep the call and WhatsApp buttons closest to hand for mobile users.
Search timing and volume shift in seasons such as Ramadan and Eid, so we review the hour and day data in your account and adjust ad schedules and budget split based on it, not on general assumptions. We use location targeting carefully; someone searching for maintenance in north Riyadh gains nothing from an ad for a centre in the south.
We also add negative keywords common in the local market, such as job searches or free tutorials, because they spend budget without bringing customers.
How to choose a Google Ads agency honestly
No agency can guarantee a set number of leads before it sees your account data, because results depend on the market, the offer and the website. Ask any ads agency, including us, these questions:
- Will the ad account be in my name with my payment method, and do I keep it if the contract ends?
- Is the budget paid to Google directly, and is the management fee separate and clear?
- How will you track calls and WhatsApp messages, or will you only measure clicks?
- How often do you review the account, and who actually works on it?
- Will I see the search terms report, not just the targeted keywords?
- What will you do if cost per lead rises two months in a row?
Government fees shown are indicative and change from time to time. Grow More is an independent private firm, not a government body; we confirm current fees in your quote before we start.